8 steps to Attract New Customers to Your Restaurant
Attracting new customers to your restaurants is very important to sustain your business. Regular customers along with the new customers will give benefit to any business. As a matter of fact, it is impossible for any business to flourish without having new customers at its doorstep. It has been noticed that some old customers tend to change their dining habits and at the same time they also get relocated, to balance this effect constant flow of new customers will keep your hotel business intact.
Powerful strategies can definitely help in tacking this issue. Below mentioned eight tips are sure to attract new customers to your restaurant.
1) Offer your Restaurant’s Delicious food in Public Places
Offer delicious food from your restaurants to new customers in public places such as supermarkets, shopping malls, recreational parks etc. When they have tasted delicious samples, don’t forget to hand out your business card or hotel menu. It’s a good idea to promote your product in these locations.
2) Alternately market your Restaurant
Another innovative idea is to cross market your restaurant. You can advertise or list your restaurant with different nearby holiday resorts, tour bus, hotels etc. This will help in attracting potential customers to your business and the most important thing is to mention your restaurant in the category of “nearby attraction list”.
3) Offer benefit to existing customers through Referral System
Your business may grow with the help of existing customers. They can bring new customers to you through referral system. You should provide them attractive discounts if they can refer new customers.
4) Offer Special Deals at night
Many people prefer to order hotel food after a hard working day. They find it difficult to cook by themselves, so the easy option is to order food from hotel. You can provide late evening/night special deals to attract those potential customers. You may offer various foods at special discounted prices for such clients.
5) Offer Gift Certificates to your regular customers
You may provide gift certificate at flexible prices to your regular customers. Since, your regular customers are satisfied with your food and service they will purchase it for their dear ones. Using gift certificate your potential new customers will get a chance to experience your food and service without paying anything.
6) Reach out to new customers through Sponsorship
You can sponsor different events such as festivals, exhibition, concert etc. This will definitely attract public’s eye and is a great way to get publicity.
7) Hold interesting Contest and give away freebies
Holding contests and handing out freebies will attract new customers. You may keep different contests at your hotel; the winners will get a chance to grab an opportunity to get free meals and free gift certificates.
8) Give pleasant Customer Service
The most crucial thing is to provide the best customer service. The power of customer service is such that you can turn first time visitor to your hotel into a regular customer. If you are providing quality food along with pleasant customer service then your customers are going to visit your hotel again and again!
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